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Which type of mail is specifically designed to be flat in shape?

  1. Priority mail

  2. EDDM

  3. Parcel post

  4. Standard post

The correct answer is: EDDM

The type of mail specifically designed to be flat in shape is EDDM, which stands for Every Door Direct Mail. EDDM allows businesses to send marketing materials such as postcards and flyers directly to targeted neighborhoods without the need for specific addresses. This is particularly advantageous for businesses looking to reach a broad audience effectively and economically. The design requirements for EDDM are distinct and focused on flat items, as this helps streamline processing and ensures that the mail can be handled efficiently by postal services. Flat mail must meet specific thickness, weight, and size criteria, thus making EDDM a perfect fit within this category. In contrast, Priority mail encompasses a variety of shapes and sizes but does not limit itself to flat designs, as it includes boxes and envelopes. Parcel post typically involves larger packages that can be packaged in various forms and shapes, focusing more on bulk items rather than flat mail. Standard post, similar to parcel post, allows for varied shapes and sizes but is also not specifically flat in design. Hence, EDDM is uniquely tailored to flat mail, distinguishing it from the other types mentioned.